I chose to compare the two restaurant websites for chilis and tericafe. Right away I can see some fundamental differences in both companies when it came to each restaurant's target market, however there are many areas they have in common as well. Chilis is obviously and older and much larger operation than tericafe. Chilis is building on a global scale why tericafe only has to locations. I feel they share a common interest that probably all restaurants do trying to have the most broad range of age and ethnicity targeting. Chilis does talk about how they value creating an environment that friends and family can get together and enjoy the company over food and drinks. Tericafe only mentions they want to bring a unique blend of Japanese dishes in a Hawaiian style environment. Both restaurants finally both share the demographic of income, Tericafe clearly states they want to bring quality with fast service at reasonable prices. Chilis just bombards you immediately when entering the site with all their promotional offers such as their dinner for two for $22.
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