Week 3 Part 2: The Business Analysis

I chose 5 different motorcycle companies.

DUCATI

http://www.ducati.com/index.do

NONE!!!

This company website has no links to their social media, however they have things that are sharable to facebook, twitter, or email to a friend.

This absolutely blows my mind that they don't have these outlets available on their website. After further research I found some pages for dealerships of these motorcycles that were not kept up to date.

KAWASAKI

https://www.kawasaki.com/

Facebook 9/12, Twitter 9/12, Instagram 9/12, Youtube 9/5, Tumblr 9/6

This company does a good job of staying up to date with posting things and is the only motorcycle company with a tumblr.

BMW

http://www.bmwmotorcycles.com/us/en/index.html

Facebook 9/12, Twitter 9/10, Youtube 4/12, Instagram 9/11

This company does well with keeping up with the acception of their youtube channel. It has been five months since their last upload.

HONDA

http://powersports.honda.com/

Twitter 9/12, Facebook 9/12, Instagram 9/12, Youtube 9/11

This company keeps up everyday with its personal media, however they post the same posts on all sites with the exception of youtube.

KTM

http://www.ktm.com/us/

Facebook 9/12, Youtube 9/7, Twitter 9/10, Instagram 9/12

This company does a good job of keeping up and does the same as the competition by posting the same content on multiple sites.

            After analyzing these five-motorcycle companies online presence it made me realize how much of an impact social media has on popularity of a business. I was extremely shocked to see one of the companies did not have any visible links to their social media. It really made me wonder how they can compete with the competition.

            I noticed a popular trend with a lot of companies is to post the same content on multiple sites. This seems logical to me, as it is a simple way to always have something to say everyday. However, you would think they would have one person dedicated to each site that could mix it up for each site. This seems like maybe an improvement that would bring more people in.

            Lastly, I noticed that even though it is about making statements or comments, all the social media for these companies rely on visual pleasure. Pictures and videos of the companies’ new products are posted and commented on. Seems like the best way to lure the consumer in by showing what the product is capable of.

PS. I enjoyed reading and commenting on Karen, Felipe, and Krongtongs’ blogs!