https://www.riversideartcenter.org/
The first thing that stands out to me when visiting this site is the visibility of the navigation bar. The transparency is fine but the menu words don't have enough contrast and kill the clarity. I also see a hierarchy problem with their sections of information. The second section is an orange background with their facebook feed. I feel the third section would be more appropriate for the second section because it goes into more depth of what the art center does and compliments the first section better than a facebook feed.
http://gatesnfences.com/
The first thing that seems wrong with this page is the cluster of information that is very hard to not get lost in. I also see a lot of controversial font colors that have a harsh effect on some typography. The colors should be more fluent with each other and maybe some resizing would be for the best. Overall, I think the biggest issue is the proximity of sections and too much information in each section.
https://www.apple.com/
I think this website is pretty flawless myself. I feel they are very conservative with color selection, in turn making the contrast easy and very easy on the eye. The proximity and navigation create excellent clarity for the visitor. Also, having a search box for your website feels like an absolute must for the impatient people not wanting to search through the websites different pages.
https://www.toyota.com/
Once again, I feel that this site is pretty flawless. Great color selection for the backgrounds and awesome contrast with font and menu colors. The pages proximity and typography create ultra clarity. Like any easy page to navigate, this website includes a search box.
Aesthetics, design, and branding collectively create a great experience online for any business. No consumer wants to get frustrated by having trouble navigating a companies website. I feel that the more user friendly a site can be, the better chance of someone purchases the product is. These aspects also keep people returning to the site and company because of the easy communication/navigation factor.
I totally agree with your conclusion about "frustration". Nowadays people has less patience on something like this since they have so many choices for them to choose for. They quickly turn away from you and never come back to your site again. That is sad but it's true!
ReplyDeleteIt's painfully true. I am so impatient with websites. If it doesn't catch my attention I'll go away and never come back, or search for another company within the same business just so I don't have to stare and navigate through a horrid page. Websnobs lol.
ReplyDeleteIzik,
ReplyDeleteGreat analysis! I agree with you the Toyota website is flawless. It is very easy to use. I like how you can create your own vehicle and the website is very easy friendly. Yes, the Gatesfence website is very busy, you don't know where to go. I was very confused.
-Jasmin