Week 5 Post 2: My Target Market

My target market seems to be a little complicated. In the audio/music industry or any artistic field, development can mean taking someone who has no money for you up front and getting paid in the back end. Thankfully, I want my business to offer these services but the forefront of the company is to work with developed artists initially.
Through my studies, it seems that all ethnicities average professional touring musician can have an average of 23-45. Our company should appeal to these highest payed musicians through our dedication to achieve the greatest audio results for their music whether in studio or live. We will want to work with musicians who are as passionate as we are, in turn everyone having the same value of working as a team to achieve this.
The income will be solely based on the success of the musician prior to teaming up with us and what happens after working with us, this is where everything becomes a little complicated. Lastly, I feel education has a grey line as some professional musicians are classically trained and some have never taken a music class in their life, hence our company has to flex to both sides for maximum business opportunities.

Week 5 Post 1: Target Market

http://www.chilis.com/EN/Pages/home.aspx

http://www.tericafe.com

I chose to compare the two restaurant websites for chilis and tericafe. Right away I can see some fundamental differences in both companies when it came to each restaurant's target market, however there are many areas they have in common as well. Chilis is obviously and older and much larger operation than tericafe. Chilis is building on a global scale why tericafe only has to locations. I feel they share a common interest that probably all restaurants do trying to have the most broad range of age and ethnicity targeting. Chilis does talk about how they value creating an environment that friends and family can get together and enjoy the company over food and drinks. Tericafe only mentions they want to bring a unique blend of Japanese dishes in a Hawaiian style environment. Both restaurants finally both share the demographic of income, Tericafe clearly states they want to bring quality with fast service at reasonable prices. Chilis just bombards you immediately when entering the site with all their promotional offers such as their dinner for two for $22. 

Week 4 Part 2: Website Analysis

https://www.craigslist.org/about/sites

I chose craigslist because it is probably the most frequent site I visit for shopping and business. I feel they have done a great job with making this a user friendly site. The navigation is what I like the most. Every word is a link to posts and a great side toolbar that makes it easy to change location. I also have an account that is extremely easy to make posting for yourself. Not sure I come back because the website is made so well, its mostly for shopping and business. I think for the websites functionality I don't see where it could be improved.

https://www.youtube.com/

I chose youtube because it is the most popular site I go to for entertainment and to gain knowledge/troubleshoot problems. I feel youtube is one of the most responsive sites out there. I really enjoy having my account that has my history for easy recall and bases suggestions from my history. I keep coming back for the accessibility to the millions of video outlets. This website is updated so frequently and is probably one of the most popular internet tools on the planet, its hard for me to have a suggestion for improvement.

I enjoyed commenting on Karen, Jennifer, and Felipe's blogs!!!

Week 4 Part 1: Website Analysis

https://www.riversideartcenter.org/

The first thing that stands out to me when visiting this site is the visibility of the navigation bar. The transparency is fine but the menu words don't have enough contrast and kill the clarity. I also see a hierarchy problem with their sections of information. The second section is an orange background with their facebook feed. I feel the third section would be more appropriate for the second section because it goes into more depth of what the art center does and compliments the first section better than a facebook feed.

http://gatesnfences.com/

The first thing that seems wrong with this page is the cluster of information that is very hard to not get lost in. I also see a lot of controversial font colors that have a harsh effect on some typography. The colors should be more fluent with each other and maybe some resizing would be for the best. Overall, I think the biggest issue is the proximity of sections and too much information in each section.

 https://www.apple.com/

I think this website is pretty flawless myself. I feel they are very conservative with color selection, in turn making the contrast easy and very easy on the eye. The proximity and navigation create excellent clarity for the visitor. Also, having a search box for your website feels like an absolute must for the impatient people not wanting to search through the websites different pages.

https://www.toyota.com/

Once again, I feel that this site is pretty flawless. Great color selection for the backgrounds and awesome contrast with font and menu colors. The pages proximity and typography create ultra clarity. Like any easy page to navigate, this website includes a search box.


Aesthetics, design, and branding collectively create a great experience online for any business. No consumer wants to get frustrated by having trouble navigating a companies website. I feel that the more user friendly a site can be, the better chance of someone purchases the product is. These aspects also keep people returning to the site and company because of the easy communication/navigation factor.

Week 3 Part 2: The Business Analysis

I chose 5 different motorcycle companies.

DUCATI

http://www.ducati.com/index.do

NONE!!!

This company website has no links to their social media, however they have things that are sharable to facebook, twitter, or email to a friend.

This absolutely blows my mind that they don't have these outlets available on their website. After further research I found some pages for dealerships of these motorcycles that were not kept up to date.

KAWASAKI

https://www.kawasaki.com/

Facebook 9/12, Twitter 9/12, Instagram 9/12, Youtube 9/5, Tumblr 9/6

This company does a good job of staying up to date with posting things and is the only motorcycle company with a tumblr.

BMW

http://www.bmwmotorcycles.com/us/en/index.html

Facebook 9/12, Twitter 9/10, Youtube 4/12, Instagram 9/11

This company does well with keeping up with the acception of their youtube channel. It has been five months since their last upload.

HONDA

http://powersports.honda.com/

Twitter 9/12, Facebook 9/12, Instagram 9/12, Youtube 9/11

This company keeps up everyday with its personal media, however they post the same posts on all sites with the exception of youtube.

KTM

http://www.ktm.com/us/

Facebook 9/12, Youtube 9/7, Twitter 9/10, Instagram 9/12

This company does a good job of keeping up and does the same as the competition by posting the same content on multiple sites.

            After analyzing these five-motorcycle companies online presence it made me realize how much of an impact social media has on popularity of a business. I was extremely shocked to see one of the companies did not have any visible links to their social media. It really made me wonder how they can compete with the competition.

            I noticed a popular trend with a lot of companies is to post the same content on multiple sites. This seems logical to me, as it is a simple way to always have something to say everyday. However, you would think they would have one person dedicated to each site that could mix it up for each site. This seems like maybe an improvement that would bring more people in.

            Lastly, I noticed that even though it is about making statements or comments, all the social media for these companies rely on visual pleasure. Pictures and videos of the companies’ new products are posted and commented on. Seems like the best way to lure the consumer in by showing what the product is capable of.

PS. I enjoyed reading and commenting on Karen, Felipe, and Krongtongs’ blogs!

Week 3 Part 1: Aspects of communication via social media

I'm sure we have all had difficulty communicating with a business, especially in the online world. I think social media absolutely makes it easier to solve problems because at the end of the day social media just creates more outlets for communication. Yes, I have had positive experiences contacting a business through social media about mistakes in transactions or troubleshooting a product. I think it is important for any business to be calm, collected and find a way to solve the problem with consumers. Positive comments should be treated with thankfulness to the consumer from the company in my opinion.

            All my negative experiences had a lot in common. Usually it was due to a breakdown in the communication between me and the company or consumer. A little detail was skipped in the initial setup of the deal or product. It is always hard to negotiate after money gets involved and people are not happy with the end result.

            All the positive experiences also had a lot in common. There were no surprises to the consumer or company with the end result. If there was a small issue, the company had no hesitation making it right for the consumer. I believe that is the most important thing about business, always be willing to flex to make things right.