Blog Personality

I feel human interest should be at the forefront of a companies blog. How personal these interests get is what should be determined before hand. However, every company should connect with the consumer emotionally to create a return customer. This is always achieved by either the consumer getting personal with the company or the company taking the step to engage with their customers. I believe for my company idea, I can be as personal and unique as I want because our company will deal with artists who are already usually not apart of the social norm. That will be a huge connection that our company with strive to create with all of our clients and being different. I could see how some companies may need to be a little reserved with the personality because maybe they attract a very diverse market where some people may be turned off by a personal interest or preference with a companies owner, team member, etc.