I learned that post reach and engagement are to different
spectrums and in some situations; one may be better than the other for your
business. Post reach is the amount of people that your post was viewable on a
newsfeed. Post engagement is how many people saw the post and then went to your
page and it measures clicks, comments, likes and shares. It is important to
know the difference because maybe you have a less personable business selling a
product that you need as many people to see for more quick sales in which post
reach would be more for you. On the opposite side, maybe your business is a client-based
organization that thrives from building a relationship and engaging the client
hints why post engagement would be better for this situation. In the grand scheme
of things, I think both are crucial to any company. Yeah, they do tend to
different needs but the way I see it without post reach, how would you have
post engagement. Isn’t the saying in promoting or sales “For every 9 people
that say no, you get one yes”?
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