How I would use facebook advertising

To be honest I would save my money to only use ads when the company is doing the biggest events of the year or if we got hired by a huge name that we could reach thousands or hopefully millions in a quick amount of time. We would tailor to event ads for this and after the event we could immediately put out a multi-product ad to follow up attempting to retain a large wave of business after already working the biggest event of our career. On a smaller scale, maybe if our company could do a mobile add to send out to our followers with some new services and events coming in the future boosting contacts and hopefully business.