How I would use facebook advertising

To be honest I would save my money to only use ads when the company is doing the biggest events of the year or if we got hired by a huge name that we could reach thousands or hopefully millions in a quick amount of time. We would tailor to event ads for this and after the event we could immediately put out a multi-product ad to follow up attempting to retain a large wave of business after already working the biggest event of our career. On a smaller scale, maybe if our company could do a mobile add to send out to our followers with some new services and events coming in the future boosting contacts and hopefully business.

Advertising Analyzation

After checking out the five businesses I discovered a trend in the advertising for a lot of companies in the audio industry. The main formats of advertising lived in the photo ad, multi-product ad, offer ad, and the event ad. It is usually the visual presentation that would pull me in, along with the call to action. This has to do with the way the industry expands with new products and services. Every company wants to be known for an event that they worked or provided equipment for or client they worked with to obtain a good reputation, this is where the event ad comes in. The most popular is the offer ad when it comes to retail in the audio industry but for an umbrella company like we want to create the multi-product ad will work the best for us. We can create an ad that can show the potential client everything we a capable of doing.

Social Media Tools Cont.

Yelp is the biggest tool that could impact my company. After researching a company that I have actually done some work with, I realize they have a great reputation on yelp, 5 stars actually and it has to increase business considering all the posts are in depth and really say great things about the company. Anyone who wouldn't know the company through word of mouth would be comforted through the yelp reviews. My company will have to setup a yelp account so we can establish a good reputation that can be reflected to the potential clients searching the web for our types of services.

Added Social Media Tools

I believe the company could really benefit from linkedin and yelp more than any other social media tools available. This business is very word of mouth through contacts and clients, obviously linkedin does a great job of creating that for people. Yelp is maybe not completely necessary but at least it will give some representation to the public eye that has never heard of who we are. I feel that our facebook and twitter are enough for us to skip the google plus, our business thrives from experience, repeat customers, and reputation which is something that social media cannot create before it actually happens in real time.

Student Comments

I posted comments on Deanna H, Abdul S, and Tiffany D's blogs.

Newsletter Ideas

I think my business would fall into the twice a year category for a newsletter, however I feel it would really help by showing potential clients what we have accomplished in the past 6 months. This would hopefully motivated some of them to book us for future services.

Our content list:

Story about our biggest live production in the past 6 months, possibly include an interview/testimonial from the client about our company.

List all the albums that were published in the past 6 months from our studio production, in the order of most sales to least

Story of our wildcard or artist we are developing and thinking is going to be in the spotlight very soon. This would be a win/win for both our company and up and coming artist we are developing.