My Blogging Categories

Our company will absolutely have to have categories. We are what I would label as an umbrella company. We are one company that provides a few different services. Our categories will include Artist Development, Live Engineering, Studio Engineering and Professional Audio Systems Providers/Installation. This will help our business grow by showing the depth of our companies diverse involvement in the industry. It will also help direct a consumer to the exact department we offer and clarify who we are, making it easier to communicate to the consumer. With the easy communication highway, hopefully this will attract more business. I enjoyed reading and commenting on Nicolas D, Savannah B, and Michelle B's blogs.

Blog Personality

I feel human interest should be at the forefront of a companies blog. How personal these interests get is what should be determined before hand. However, every company should connect with the consumer emotionally to create a return customer. This is always achieved by either the consumer getting personal with the company or the company taking the step to engage with their customers. I believe for my company idea, I can be as personal and unique as I want because our company will deal with artists who are already usually not apart of the social norm. That will be a huge connection that our company with strive to create with all of our clients and being different. I could see how some companies may need to be a little reserved with the personality because maybe they attract a very diverse market where some people may be turned off by a personal interest or preference with a companies owner, team member, etc.

Twitter Search and Connects

  I used the names of the companies I wanted to follow, audio companies are usually pretty unique names so it wasn't that hard to find. There was a couple exceptions, I was looking for a company called "Midas" which is a lot of companies names so I had to add audio at the end to find the right page. I created two lists, one called "Live Production" and "Studio Production". I put all the companies that make gear for live music under the "Live Production" list and I'm sure you could guess, the companies who make studio gear under the "Studio Production" list. This will help me segregate the different connections I make and keep in mind what they could do for my company. Its  hard for me to say a specific time, I would say between noon and 6:00pm would probably be the best and most effective tweet time for my company.

Visual Improvement

    I chose companies related to the audio field. It was tricky because our company idea is very progressive and no one really does what I am looking to do. The reason for this is my initial idea makes us a few different aspects of the audio industry under one company. Typically, there are dedicated companies to these aspects. Some of these companies do a great job of using the visual world to promote growth and customer satisfaction.
    The Midas audio company does a great job of using visual social media to improve their customer connections. They have 40,000 followers on instagram and 8,000 subscribers on youtube. They utilize youtube for helping customers by posting tutorial video on how to use their gear and post new videos weekly. Instagram is just a visual of all the super professional shows and artist they work with, it is mostly pictures of their products that are posted everyday.

Visual Pleasure

    I have the opinion that my business has such a wide array of aspects that there would be no need to have multiple visual social media platforms. However, a facebook business page is an absolute must for the contacts/connections of the company. I also feel that the company can post audio, pictures, and video through facebook so I don't see how our company would gain anything from other platforms that do the same thing.

   
   Our companies line of work is dependent on our services performed in a face to face matter. Our facebook will be where past and present clients can contact us if all other communication fails and we set up a way to book us through the page. The visual stimulation will derive from posting what we are doing through pictures and comments mostly on our feed.

Week 8: Facebook Strategy

I made three upcoming posts that displayed a few different characteristics of our company. The first post is geared to show our loyalty to past and current clients. I shared the Rolling Stone article about Marilyn Manson being injured at his last show and having to cancel the rest of his tour. I also made a comment while sharing the link wishing him a great recovery. The second post is a album that was released a few months ago that our company was hired to record and mix the band. This will show a little bit of our studio production side. The third post is a picture of our company working a show at Red Rock Amphitheater providing live production for the bands. All of these posts will be good for our company to show our market how we have our hands in many different aspects of the professional audio industry.

Week 7: Business Pages

Liked Pages:
JBL ELECTRONICS
MIDAS ELECTRONICS
SOLID STATE LOGIC
AUDIO ENGINEERING SOCIETY
API
SOUND ON SOUND
STUDIO WEST

I chose most of these companies because of their reputation and consistency in the professional audio community. As a smaller company trying to rise to the top, I need to be recognized by companies/magazines/societies/studios such as these listed above. By connecting with these companies through facebook, I think our posts could one day catch the eye of these companies. This would be huge for a smaller company like mine to get that kind of attention to help growth and reputation.

Week 6: Posting Metrics

I learned that post reach and engagement are to different spectrums and in some situations; one may be better than the other for your business. Post reach is the amount of people that your post was viewable on a newsfeed. Post engagement is how many people saw the post and then went to your page and it measures clicks, comments, likes and shares. It is important to know the difference because maybe you have a less personable business selling a product that you need as many people to see for more quick sales in which post reach would be more for you. On the opposite side, maybe your business is a client-based organization that thrives from building a relationship and engaging the client hints why post engagement would be better for this situation. In the grand scheme of things, I think both are crucial to any company. Yeah, they do tend to different needs but the way I see it without post reach, how would you have post engagement. Isn’t the saying in promoting or sales “For every 9 people that say no, you get one yes”?