Final Post

I went into this class questioning the depth and criteria that could be associated with social media. Sure I am a millennial that is a little more vintage minded when it comes to using the web. I had very little experience using social media from a social aspect let alone for a business. I realized how wrong I was to think that it is not a necessity to any business looking to grow.

            For any success story now days, it seems to have a common root. There are some businesses or successful people who have the overnight explosion through social media and the ones who put in a lot of time building their status on the web. There is no question that without using the newest social media platforms, it is going to be rough making an impact on the world.

            Learning about how followers and likes are not as far as your reach will go was encouraging to someone on the sideline at the moment for social media for business. I think it’s a great thing that I have not already overexposed myself through social media and have a clean slate to build a business. The last thing I would want is to become a sta business due to lack of engagement and insight in the social media world.

            When it comes to business online, I learned that analytics is crucial. I had no idea the kind of depth analytics go into for your business. I’ve learned this is a great way to see where your business is lacking and where the strong points of your company are. This is going to help you to build the strongest marketing campaign for the company, boost sales, and hopefully fix any weak links you have going on.

            I think facebook is still very crucial to a business with personal relationships with clients. It gives a direct line of communication and helps keep in touch after the work may be done hopefully creating a return customer. When it comes to products or services, I believe the advantage should be using very visual platforms. Instagram, to me seems like the most successful when trying to push a product or service by catching the customers eye making it hard for the potential sale to say no.

AZTEC ANALYTICS

    The first thing that pops out at me is the fact that more things are in the positive than the negative. Specifically, actions on page, page views, reach, recommendations, and videos are at a minimal of 30% increase and at most a 67% increase. On the opposite side, page previews, page likes, post engagements, and page followers are at a minimal of 6% decrease and at most a 22% decrease. I would say the most successful number would be the reach which is 3,714 that equals a 46% increase.

    After looking at the post section, I felt like the reach is great with a minimal of 441 people being reached and a max of 893 people being reached. However, there was one post that had 0 people reached, it has a different icon for type of post that I noticed. Im not exactly sure what that means but it seems to not be as successful as the rest so maybe avoiding that type of post would be best. I also thought it was amazing how many different countries or people in different countries follow or support online activity for the brewery.

Google Analytics

I believe every company could benefit from these tools with google analytics. Specifically, the data collection and management that is provided. Our company could benefit from this tool by understanding our target market even better than before. Just having the capabilities to analyze trends with sales and users's will take the company to the next level. We would love the user access controls because we are a team that need multiple eyes to analyze and a few people uploading our data.

How I would use facebook advertising

To be honest I would save my money to only use ads when the company is doing the biggest events of the year or if we got hired by a huge name that we could reach thousands or hopefully millions in a quick amount of time. We would tailor to event ads for this and after the event we could immediately put out a multi-product ad to follow up attempting to retain a large wave of business after already working the biggest event of our career. On a smaller scale, maybe if our company could do a mobile add to send out to our followers with some new services and events coming in the future boosting contacts and hopefully business.

Advertising Analyzation

After checking out the five businesses I discovered a trend in the advertising for a lot of companies in the audio industry. The main formats of advertising lived in the photo ad, multi-product ad, offer ad, and the event ad. It is usually the visual presentation that would pull me in, along with the call to action. This has to do with the way the industry expands with new products and services. Every company wants to be known for an event that they worked or provided equipment for or client they worked with to obtain a good reputation, this is where the event ad comes in. The most popular is the offer ad when it comes to retail in the audio industry but for an umbrella company like we want to create the multi-product ad will work the best for us. We can create an ad that can show the potential client everything we a capable of doing.

Social Media Tools Cont.

Yelp is the biggest tool that could impact my company. After researching a company that I have actually done some work with, I realize they have a great reputation on yelp, 5 stars actually and it has to increase business considering all the posts are in depth and really say great things about the company. Anyone who wouldn't know the company through word of mouth would be comforted through the yelp reviews. My company will have to setup a yelp account so we can establish a good reputation that can be reflected to the potential clients searching the web for our types of services.

Added Social Media Tools

I believe the company could really benefit from linkedin and yelp more than any other social media tools available. This business is very word of mouth through contacts and clients, obviously linkedin does a great job of creating that for people. Yelp is maybe not completely necessary but at least it will give some representation to the public eye that has never heard of who we are. I feel that our facebook and twitter are enough for us to skip the google plus, our business thrives from experience, repeat customers, and reputation which is something that social media cannot create before it actually happens in real time.